Wiltshire Cricket Board

Seasons Holidays Sponsorship

The Wiltshire Cricket Board is sponsored by Seasons Holidays who have invested £50,000 per year for the next three years in to youth cricket development. The table below explains where this money is being spent in year 1. The WCB was conscious that it wanted to invest the money into elite player development in order to increase the prospect of first class cricketers emerging from Wiltshire. However, it also wanted to balance this with the money being invested into enough different areas so as to impact on as big an audience as possible.

The Wiltshire Cricket Board would like to express its deepest gratidue to Seasons Holidays for this extremely generous sponsorship.

PROJECT DESCRIPTION DETAIL AMOUNT
Coach Development Workshops

The WCB believes that it is vital that we invest into a CPD programme for the coaches that work with our district and county players. For the first time this year the WCB has produced a comprehensive roles and responsibilities document for all coaches working with district and county squads. In return for coaches agreeing to these responsibilities we will be offering them a free programme of Coach Development Workshops delivered by some of the top facilitators within their specialist fields. These include;

Dave Alred - Performing Under Pressure

Bob Cottam – Ex England Assistant & Fast Bowling Coach

Steve Bull – England Team Psychologist

Mark Garaway – England Team Analyst

Gary Palmer – England Under 19’s

Chris Read – Engand Wicketkeeper

Nigel Stockhill – England Team Physiologist

 £7,000
Talent ID Programme Alan Crouch, WCB Head of Performance, currently runs the Emerging Player Programme (EPP) in Wiltshire for six players between the ages of 13 and 15. The idea of the EPP is to offer a 12 month programme of one to one coaching in order to increase the opportunity for players to progress into First Class Academies at age 16. The WCB is now investing coaching time and facility hire in to a further seven players so that we now have 13 players between the ages of 13 and 15 who are being monitored over a 12 month programme. The EPP is an ECB initiative that County Boards are required to deliver £7,500
District Head Coaches The WCB has appointed district head coach for each of Wiltshire’s five districts. The responsibility of these people will be to; a) manage the trial processes for district selection at under 10, 11, 13 and 15, b) ensure that all coaches working with squads within their district deliver a high quality and consistent programme, c) ensure that squads and fixtures are arranged for summer district fixtures and d) to deliver CPD programmes for coaches within their district. These Head Coaches are being paid an honararium and are being given a a budget from which they can deliver CPD programmes £5,000
Additional Matchplay programmes Wiltshire is delivering its largest programme of summer matches in its history with more county boys fixtures and its first complete programme of county girls under 13 and 15 fixtures. These fixtures cost the County Board money in terms of coach payments, transport, teas, ground hire and balls. The increased expenditure from 2008 is expected to be approximately £3,000 £3,000
Disability Coach One of the WCB’s key areas for development within its annual action plan is that of disability cricket. Currently, we have very little provision for disability cricket. However, our plan is to employ a disability development officer who, similarly to our Head of Girls Development, will have the remit of driving disability cricket throughout the county. This post will be full time but will not be likely to begin until 2010. We are hoping to secure match funding from other areas to support this position but we have worked out a figure of £5,500 on roughly a quarter of an annual salary basis, bearing in mind that; a) we are only committing Seasons Holidays sponsorship money to support half of the salary and b) at least half of the first year sponsorship will have passed by the time the coach is employed. £5,500
Junior Grant Scheme The Junior Grant Scheme is going to be available for any affiliated club with a junior section to apply to. Grants will be awarded in one of the following amounts; £250, £500 or £1,000. This will be an annual grant scheme for the next three years that clubs can apply to once a year. Following the deadline for applications to be submitted WCB will make a decision on the amount of money that will be granted to each club. £10,000
Under 16 Tour The WCB is allocating a sum of £10,000 towards a tour to South Africa for our under 16 squad. This will be a unique experience for the players to develop in a different cricketing environment and will come at the culmination of several players’ involvement in the EPP. This is the first time that Wiltshire will have been on tour and although it will only benefit a small number of players it will be an important part of this key age group’s development and will be an opporunity for Wiltshire to showcase the excellent work that it is doing with this age group. £10,000
Kit Embroidery As part of the Seasons Holidays sponsorship the WCB has been required to get all existing kit and newly purchased kit embroidered with the Seasons Holidays logo at no cost to the consumer. £2,000

If anybody has any queries relating to the above please do not hesitate to contact Pete Sykes

The Cricket Board

Wiltshire Cricket Board is made up of a group of volunteers that work throughout the County to develop all aspects of the game. The Board itself is affiliated to the ECB, and it is the directives from the National Governing Body that dictate where a large amount of resource and time is spent developing the sport within Wiltshire.

Development Manager

To deliver this work the County Board cannot rely solely upon volunteers and so the ECB with support from the Board employ a Cricket Development Manager to lead this work programme. Pete Sykes was appointed as CDM in February 2009 and is keen to ensure that Wiltshire continues to develop all aspects of Cricket in the county. Each County Board is now tasked with working towards a One Year Improvement Action Plan and within Wiltshire this is what drives the CDM's work programme. Key priorities within the Action Plan for 2008-2009 are as follows:

- To develop a programme of Monitoring and Evaluation across all programmes that the WCB delivers (eg.Coach Education, Winter Coaching...)
- To re-launch the County Coaches Association
- To begin delivery of Disability Cricket within Wiltshire Special Schools
- To continue the development of Girls and Ladies Cricket through entry of teams into ECB competitions
- Implementation of the WCB Facility Strategy (John Bentley School Centre of Excellence project)
- To review the Club Affiliation packages.

With ECB improving as a National Governing Body and more officers being employed at national and regional levels, more and more initiatives are making their way to each County Board. With this being the case, the WCB has made it a priority to secure external funding to employ more officers to drive Cricket within Wiltshire. Since his time in post he has secured funds for a Full Time Development Officer, Ali Goddard, a Full Time Community Coach, Lisa Keightley and a full time Head of Performance, Alan Crouch.

Sponsorship

One of the critical success factors to Wiltshire being able to deliver what it says it is going to deliver is sponsorship.

The WCB is now in its third year of a sponsorship deal with kit suppliers Surridge. They are title sponsors to the Wiltshire County Cricket League and kit suppliers of the County Age Group Squads, District Squads, County Ladies' Squad and the Development XI. In addition to this sponsorship deal the WCB has recently signed a lucrative sponsorship deal with Seasons Holidays who are sponsoring youth cricket in the county for three years. The money that Seasons Holidays is giving to the Board will go towards funding further one to one coaching for Wiltshire's elite players and will also support a Coach Development programme for those coaches that work on the winter performance programme.

Development Officer

Ali Goddard begain his role in April 2009. Ali is well known throughout Wiltshire Cricket with a vast experience across many different aspects of Cricket development. The role that Ali has is split across the following:

  • Workforce Development
  • Chance 2 Shine
  • School Liaison
  • Performance Programme Administration Support