ECB Vitality Under 19 T20 Competition
ECB Vitality U19 Club T20
The Vitality U19 Club T20 competition was developed through player insight to combat a national trend within clubs – young players dropping out of the game after U15s.
The insight we gathered from 1000 young players (current and lapsed) pointed to these key factors:
- After U15s age group cricket, there is no specific offer for young players
- 16–19 year olds want to play with their friends
- Young players are keen to develop their own skills by taking more responsibility (volunteering)
- They want short formats, with coloured kit and lively atmosphere where their friends can watch
With the NatWest T20 Blast launching in 2014, the ECB decided to take on board the feedback from the young players, and encouraged clubs to ‘bring the Blast’ to their home fixtures for the U19 Club competition.
Proven success - 2016 Feedback
At the end of the 2016 season, the ECB surveyed players and team managers to assess the impact of the competition. The results were great:
To provide an overview of the competition, we have also attached a brief ‘fact sheet’. It is worth noting that all the additional elements of the competition (training young leaders / creating T20 atmosphere / adopting a T20 team name) exist as a direct response to 1000 teenage players saying what they wanted from the game. Whilst we would encourage clubs to embrace these aspects to help with player retention – we must stress that they are optional and shouldn’t put anyone off from entering.
Register your interest
If you're interested in learning more about the ECB Under 19 T20 competition including how you can get involved please contact firstname.lastname@example.org or register with ECB at www.ecb.co.uk/u19t20