Chair's Introduction

As Chair of Wiltshire Cricket, I am honoured to present our new four-year strategy "Beyond Boundaries: Powering Cricket's Future," which sets out our vision, mission, values, and objectives for the future. This strategy reflects our collective ambition to make cricket the most accessible and enjoyed sport in Wiltshire.

Our vision, "To be the most accessible and enjoyed sport in Wiltshire" is not just a statement; it's a promise to our community. We want cricket to be a sport that everyone can enjoy, regardless of age, gender, ability, or background. Our mission, "Inspiring a lifelong love of cricket for all of Wiltshire" speaks of our dedication to nurturing a passion for cricket that lasts a lifetime. Cricket has the power to bring people together, promote physical and mental well-being, and build strong, inclusive communities. At Wiltshire Cricket, we recognise the profound impact our sport can have and are deeply committed to harnessing this potential. We take our role seriously and are dedicated to delivering these positive outcomes for everyone in our community.

Reflecting on our previous strategy, we faced unprecedented challenges. Despite these obstacles, we experienced the most significant growth in our history, expanding our team and delivering more than ever before. This resilience and progress has positioned us well for the exciting opportunities ahead, with substantial national investment, which comes with a significant level of expectation, and major events on the horizon.

Our values of ambition, respect, and fairness guide everything we do. We are ambitious in our desire to continually grow and improve, exceed expectations, and excel in all our endeavours. We believe in being respectful in all our interactions, symbolised by honesty, empathy, and care in how we behave and communicate. Fairness is at the heart of our approach, as we strive to be open to diverse perspectives and ensure equity in all our activities.

This strategy for 2025-2029 is crucial for us as a county because it signifies our commitment to breaking down barriers and pushing the limits of what we can achieve. It emphasises our dedication to innovation, inclusivity, and excellence in all aspects of the game. By looking beyond traditional boundaries, we aim to create a future where cricket is more accessible, enjoyable, and impactful for everyone in Wiltshire.

In this document, you will find a detailed outline of our strategic objectives and the specific initiatives we will undertake to achieve them. We have had to be smart and focused on our areas of delivery to ensure we can provide the best value for our communities, maximise investment, and have the greatest impact.

We are excited about the future of cricket in Wiltshire and are committed to working with our partners, clubs, and communities to make our vision a reality. This strategy is not just for Wiltshire Cricket, it is for everyone who loves the game and wants to see it thrive. Together, we can inspire a
lifelong love of cricket and ensure it is the most accessible and enjoyed sport in Wiltshire. I call on the cricketing and wider community to join forces with us to deliver this strategy together and make cricket a sport that truly goes beyond boundaries.

Lee Ward
Wiltshire Cricket Chair