Our Vision, Mission and Values

Since the launch of our last strategy in 2020, “Driving Cricket’s Future”, Wiltshire Cricket has grown enormously. Our development team has doubled in size, we have professionalised and diversified the governance of the Cricket Board, and most importantly the breadth of our work has increased significantly.

As we now look ahead to the next four years, it is important to start from a position of articulating really clearly what our purpose is. As we look forward to delivering this strategy, this will help us to make strategic decisions around how and where we allocate the finite resource that we have within our team so as to make the most meaningful impact possible in this next strategic period.

With this in mind, we have developed new vision and mission statements, which will help to guide the tangible things that we do and the strategic decisions that we make over the next four years. Our vision statement provides that aspirational long term goal, whereas our mission statement clearly articulates what our purpose is; what it is that drives and motivates us on a daily basis.